Protecting your reputation in the long term
The quality of copy that cites your brand or your name in press articles underpins your reputation. The term ‘web-reputation’ is used if this copy is posted on the Internet (cyberspace).
Hington Klarsey’s role and mission is to organise, lead and embed strategies that can be deployed in both the traditional media and cyberspace to protect the reputation and the web-reputation of its customers and, more generally, their interests.
Given the importance of the Internet in public relations activities today and, in particular, the emergence of the powerful ‘blogosphere’, you need to ensure that your web-reputation is managed over the long term. To achieve this, Hington Klarsey has developed a range of strategies designed to prevent your detractors from using and occupying cyberspace in relation to your brand or name in order to do you, your company or your associates harm.
Although some customers want global communication strategies to be developed for their brand image, it must be stressed that Hington Klarsey does not manage corporate, brand or individual reputations over the long term; traditional public relations agencies already provide this service perfectly well. Hington Klarsey only intervenes in specific cases where media attacks have been orchestrated by third parties in order to destabilise individuals, affect turnover, undermine corporate and brand value, and damage the reputation of public figures.
Hington Klarsey, in accordance with the details above, offers customers the following services:
identify and map damaging information (actual or potential);
occupy and protect areas of cyberspace relating to customers’ opinions and interests;
establish the official source of information to limit the potential for disinformation campaigns;
develop and operate networks of media influence capable of supporting customers during public relations crises.