Celebrity brand image
The fight against defamatory or insulting comments involving celebrities on the Internet and in the traditional media has already been undertaken, broadly speaking, but the battle is far from won. In fact, the way in which off-line information systems are now being structured means that new approaches to the media protection of public figures are required. Media attacks often involve a substantial number of players and the spread of information is therefore very broad and swift. As a result, the amount of information to be processed is so considerable on the Internet that the protection of the reputation of public figures has now gone beyond the legal domain and has to involve powerful surveillance tools that require a high degree of IT expertise.
From the moment a malicious rumour is circulated, a video is put into the public domain or a scandalous photograph is posted, Hington Klarsey acts quickly to limit its spread and facilitate its destruction. The action we take is of a technical, public relations and legal nature (in collaboration with our expert partners).
In preparing a legal case, the development of information protocols with our partner Bailiffs, Lawyers’ firms, Researchers and Surveillance Agents, which have been adapted to different types of media attack perpetrated against customers means that Hington Klarsey is able to considerably increase the number of incidents that are detected as well as increasing the speed of detection, analysis and the dissemination of findings to the customer for review.